Joan Nelson is Sr. Vice President of Community Impact for Heart of Florida United Way (HFUW). She has been with HFUW since 1997, serving as Director of Resource Management from 1997-2000 and Director of Research and Evaluation, a joint position with HFUW and the University of Central Florida from 2001-2006.

Over the past ten years, Joan has been instrumental in leading the implementation of strategies for HFUW to become a community impact United Way. In her early years with HFUW she lead the adoption of outcome based evaluation for United Way partner agencies and co-authored articles published in the American Journal of Evaluation and Journal of Nonprofit Management relating to implementation program evaluation. She has served on numerous community committees. She received her Master’s in Business Administration from Rollins College in 1988 and her Masters in Social Work from UCF in 1996.